About us

Pure & Co has been celebrating life’s rich craft of hand knitting every season since our first collection in 1998.

Our unique culture reflects the values of our founder: to empower women. From our creative design teams, those who make our products to the women who wear our products and the girls who include us as part of their creative journey – you inspire us – and we create for you.

 Akira was born with the intention to create pieces that emulate individuality and creativity. With a bohemian influence and an artisan handcrafted look, Akira’s timeless knits represent comfort inside and out.