Privacy Policy

Last updated: 10/10/2016

The Style Me Up website is owned and operated by Wooky Direct Inc. (“Wooky Direct”), an affiliate of Wooky Entertainment Inc., a company incorporated under the laws of Canada.

Our Privacy Commitment

At Wooky Direct, we know how important it is to protect your personal information. We have therefore developed this Privacy Policy to explain our practices for the collection, use and disclosure of your personal information. All references to “Website” in this Privacy Policy means

What Information do we Collect?

We collect two types of information: personal information and non-personal information. The types of information we collect depend on the nature of your interaction with us.

Personal information: personal information is information that can identify an individual or information about an identifiable individual. When you register we collect a username, password your email address and date of birth. We collect a date of birth in order to ensure that you are eligible to make purchases on Style Me Up. Purchasing is only available to adults.

Non-personal information: non-personal information does not directly identify an individual. Wooky Direct may collect non personal information about the use of the website to help us improve our services. This includes the use of cookies and identifiers.

An identifier helps us recognise your device when you return to play. A cookie is a small file that we save on your computer’s hard drive to give you faster access to the pages you have already visited, enhances the performance of the site pages and helps you in your participation in activities on the website. When you leave the site and return, the cookies will tell us what things you have already done so you don’t have to start the process all over again.

For administrative purposes, Wooky Direct may collect IP addresses, which is the automatic number assigned to your computer when you surf the web. The IP address allows us to count the total number of visits to the Website.

Information we Collect from Children

In order to create a wishlist, a child provides their first name and last name initials, the first name of their parent and a parent email address. We use the email address to request permission from the parent and invite them to view the wishlist on the Style Me Up Site. This information is not logged or stored and the child has not created an account with Style Me Up.

If a child sends a request to us, we keep their email for long enough to respond to them. We delete this information from our system after we reply. This is the only case where we may collect information such as an email address and first name without your consent. We will delete the email address after responding once to the child’s request. 

Third Parties and Disclosure of Information

Wooky Direct works with third party Google Analytics to help understand your use of the website and improve our service to you. Google Analytics is not allowed to share your data. For more information on Google Analytics click here.

We may disclose your personal information if required by law or in the event of a company sale or proposed change of ownership. We may also disclose it to protect Wooky Direct’s rights and properties or to investigate fraud or intellectual property infringement.

Links to Other Web Sites

Our Website may contain links to other Web sites or Internet resources which are provided solely for your convenience and information. When you click on one of those links you are contacting another Web site or Internet resource. We have no responsibility or liability for, or control over, those other Web sites or Internet resources or their collection, use and disclosure of your personal information. We encourage you to read the privacy policies of those other Web sites to learn how they collect and use your personal information.

When is your Information Removed?

We keep your information only as long as we need it for legitimate business purposes and to meet any legal requirements. We have retention standards that meet these parameters. We destroy your information when it is no longer needed, or we remove your personally identifiable information to render it anonymous.

How do we Protect your Information?

The security of your personal information is a high priority for us. We maintain appropriate safeguards and current security standards to protect your personal information against unauthorized access, disclosure, or misuse.

How Can you Verify your Information?

You may check your information to verify, update, or correct it, and to have any obsolete information removed. You can also ask to review any of the information that we have retained, how we have used it, and to whom we have disclosed it at any time by contacting us as indicated below under the heading “Contacting Wooky Entertainment”. Subject to certain exceptions prescribed by law, and provided we can authenticate your identity, you will be given reasonable access to your personal information, and will be entitled to challenge the accuracy and completeness of the information and to have it amended as appropriate.

Contacting Wooky Entertainment

We are responsible for all personal information under our control. If you have any questions, concerns or complaints about the privacy practices of our organization please contact us at the following:


ATTN: Privacy Officer
75 Queen Street
Suite 3500
Montreal, Quebec
H3C 2N6

Phone: 514-312-7600

We will respond to your request or investigate your concern as quickly as we can.

Will this Privacy Policy Change?

To accommodate changes in our products and services, changes in technology and legal developments, this Privacy Policy may change over time without notice to you. We may add, change, or remove portions of the Privacy Policy when we feel it is appropriate to do so. We encourage you to review our Privacy Policy periodically. Each time you submit personal information or use our services you agree to be bound by the then current terms of the Privacy Policy. Whenever we update the Privacy Policy we will change the date to indicate when the changes were made.
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